The Webwise feature is not available at this time.

Your Privacy

BT Webwise won't collect any of your personal information, or keep IP addresses, website addresses, keywords or search terms. BT Webwise simply analyses web-pages that you visit and terms you search for to match them against a pre-defined category or area of interest (e.g., 'travel' or 'finance'). These categories are then associated with a cookie stored on your browser that has a unique randomly-generated number on it. BT Webwise uses this information to ensure that the advertising you see on participating websites is more likely to be relevant to your areas of interest. BT Webwise does not store any other information about you.

  • BT Webwise does not collect IP addresses. It only collects limited and anonymous information about your Internet browsing.

  • BT Webwise works to make online advertising more relevant to you.

  • It's easy to switch BT Webwise on or off.

  • BT will keep all data secure in line with our Privacy Policy.

The privacy claims made here about BT Webwise's use of consumer data have been verified by leading global auditing firm Ernst & Young. (View report PDF).

Ernst & Young have determined that the unique fundamental design of this technology ensures that consumer privacy is protected and that, even under compulsion, no personally-identifying data or detailed browsing data can be retroactively provided to anyone.

The technology used by BT Webwise will be regularly audited to make sure that we continue to comply with our commitment to protect your personal information.

For a technical explanation of how browsing data is used and what happens when you switch BT Webwise on/off, please visit the Customer Choice Process page.